Jumat, 24 Desember 2010

[L999.Ebook] PDF Ebook Psychiatric Mental Health Nursing Success: A Q&A Review Applying Critical Thinking to Test Taking (Davis's Success), by Catherine Melfi Cu

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Psychiatric Mental Health Nursing Success: A Q&A Review Applying Critical Thinking to Test Taking (Davis's Success), by Catherine Melfi Cu

2 Books in 1!

- Q&A Course Review

- NCLEX® prep


Assure your mastery of psychiatric mental health nursing knowledge while improving your critical-thinking and test-taking skills.


Over 900 multiple-choice and alternate format questions, organized by specific disorders, make a difficult subject more manageable. Rationales for both correct and incorrect answers as well as test-taking tips help you critically analyze the question types.


BONUS! Two, 75-question exams online at DavisPlus—look inside the book for your FREE Plus Code to gain access!


Thoroughly updated and enhanced, the 2nd Edition of this AJN Book-of-the-Year offers an increased emphasis on alternate-item format questions, including fill-in-the-blank, select-all-that-apply, and ordered response.


 


What students are saying...


“The questions are very similar to our tests and this book explains it way better than the textbook.”

– Nancy, Bryan College of Health Sciences, NE


 


Use this exceptional resource with your current textbook for additional practice questions.  It’s the ideal companion to Mary C. Townsend’s psychiatric nursing texts—each title follows the same organization as Psychiatric/Mental Health Nursing Success, 2nd Edition for the ideal teaching and learning experience.


Check them out today...






Psychiatric Mental Health Nursing

Concepts of Care in Evidence-Based Practice




 


Essentials of Psychiatric Mental Health Nursing

Concepts of Care in Evidence-Based Practice




 


Nursing Diagnoses in Psychiatric Nursing

Care Plans and Psychotropic Medications



 


 What instructors are saying about the Success Series:


”We have used your products for students to help increase critical thinking skills, prepare for NCLEX and course exams, and for review of nursing content. We recommend students purchase the Success Series and review the content and questions for remediation and to enhance nursing knowledge. The terminology at the beginning of each chapter provide key terms for the students to review before answering questions. The books are all encompassing in regards to what students need to review across the curriculum. We love them!!”

– Louise Outlaw, Instructor at Brown Mackie College, St.Louis

  • Sales Rank: #7054 in Books
  • Brand: Brand: F.A. Davis Company
  • Published on: 2013-01-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .75" w x 8.50" l, 2.07 pounds
  • Binding: Paperback
  • 544 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

15 of 17 people found the following review helpful.
So helpful!
By Kris Ambro
I truly think all of these "Success Q & A" books are essential study tools for me and my nursing school family. All of us who had this book did exceptionally well on our first Mental Health Nursing exam last week!! The book is laid out very clearly and the rationales are explained in such a way that when you see a similar question on the exam, you understand why each answer is right and wrong.

The only thing to watch out for is that 2 of my nursing school friends had gotten a book that was printed incorrectly with no Chapter 13 on Schizophrenia, which of course was on our first exam! I was able to let them borrow mine, but just make sure to check your book when you first receive it!

17 of 20 people found the following review helpful.
Not helpful for the ANCC certification exam
By T. Oliver
I just took the ANCC psych nurse certification exam and although I did pass I can honestly say that this book did not help in the least. The questions on the exam were nothing like the question a in this book. Review side effects/ lab normals of clorzaril and lithium and review how to address Asian and American Indian culture and you'll be more prepared for the exam than answering all the questions in this book.

2 of 2 people found the following review helpful.
Must Have
By Victoria Monster
This book is perfect for preparing for exams! Especially if your teacher uses NCLEX style questions. This book is organized in sections ,so it is easy to focus on topics relevant to being what is covered in your class and on exams. This book provides rationales for all of the answer choices so you can see what you did right and wrong. I do not know what I would do without his book. I will definitely be purchasing the other books in this series as a study aide for my classes. This book helps teach you how to apply concepts.

See all 99 customer reviews...

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Rabu, 22 Desember 2010

[D131.Ebook] Free PDF An Introduction to Six Sigma and Process Improvement (with CD-ROM), by James R. Evans, William M. Lindsay

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An Introduction to Six Sigma and Process Improvement (with CD-ROM), by James R. Evans, William M. Lindsay

Six Sigma has taken the corporate world by storm and represents the thrust of numerous efforts in manufacturing and service organizations to improve products, services, and processes. Although Six Sigma brings a new direction to quality and productivity improvement, its underlying tools and philosophy are grounded in the fundamental principles of total quality and continuous improvement that have been used for many decades. Nevertheless, Six Sigma has brought a renewed interest in quality and improvement that few can argue with, and has kept alive the principles of total quality developed in the latter part of the 20th Century.

  • Sales Rank: #558932 in Books
  • Published on: 2004-11-18
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: .57" h x 7.42" w x 9.18" l, 1.20 pounds
  • Binding: Paperback
  • 336 pages

About the Author
James R. Evans is professor in the Department of Operations, Business Analytics, and Information Systems in the Lindner College of Business at the University of Cincinnati. His service includes president of the Decision Sciences Institute 1997-1998 and 11 years on the Board of Examiners and Panel of Judges for the Malcolm Baldrige National Quality Award. He has been Editor of the Quality Management Journal, published by the American Society for Quality, and served on editorial boards of numerous other journals. Dr. Evans has published more than 90 refereed papers and more than 30 editions of books. During the annual Quality Congress in May 2004, The American Society for Quality presented Dr. Evans and co-author Bill Lindsay with the Philip B. Crosby Medal for writing THE MANAGEMENT AND CONTROL OF QUALITY, 6E. The Crosby medal was presented "for authoring a distinguished book contributing significantly to the extension of the philosophy and application of the principles, methods, and techniques of quality management."

William M. Lindsay is Professor Emeritus of Management at Northern Kentucky University. He received a BSIE from the Georgia Institute of Technology, MS in Engineering from the University of Cincinnati, and an MBA and Ph.D. from Georgia State University. In addition to coauthoring eight editions of MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE (including predecessors), he is the coauthor of Total Quality and Organization Development. He served as an examiner for the Malcolm Baldrige National Quality Award for four years, as a judge for the Kentucky Quality Award for five years, and as a judge for the Seasongood Innovation Awards for the City of Cincinnati for three years. He is a senior member and past President of the Cincinnati Chapter of the Institute of Industrial Engineers, past President of the Cincinnati Chapter of the Association for Quality and Participation, and is a member of the American Society for Quality (ASQ), in addition to other professional organizations. He continues to teach MBA courses in quality management and project management. He is currently a Board Member of CLASP, a local nonprofit after-school program for elementary-aged children, and is an active volunteer at his church.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good Book
By Max
Good book with helpful CD. Used it for class at Purdue during my MBA. It even resold very quickly, so that was nice.

0 of 1 people found the following review helpful.
Great book
By M L
This book was great and cost a whole lot less than what the university bookstore was offering. Came with CD-ROM as advertised.

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  • Sales Rank: #2524964 in Books
  • Published on: 2010
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, 2.17 pounds
  • Binding: Paperback

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Selasa, 21 Desember 2010

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These days, a college resume without internship experience is considered “naked.” Indeed, statistics show that internship experience leads to more job offers with higher salaries—and in this tough economy, college grads need all the help they can get.

Enter Lauren Berger, internships expert and CEO of Intern Queen, Inc., whose comprehensive guide reveals insider secrets to scoring the perfect internship, building invaluable connections, boosting transferable skills, and ultimately moving toward your dream career. She’ll show you how to:
 
Discover the best internship opportunities, from big companies to virtual internships
Write effective resumes and cover letters
Nail phone, Skype, and in-person interviews
Know your rights as an intern
Use social networking to your advantage
Network like a pro
Impress your boss
Get solid letters of recommendation
Turn internships into job opportunities
 
With exercises, examples, and a go-getter attitude, this next-generation internship manual provides all the cutting-edge information students and recent grads will need to get a competitive edge in the job market. So what are you waiting for?

  • Sales Rank: #106571 in Books
  • Published on: 2012-01-03
  • Released on: 2012-01-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.20" h x .70" w x 5.50" l, .43 pounds
  • Binding: Paperback
  • 208 pages

Review
“All Work, No Pay is a must-have book for college students. It provides the most relevant, useful information for anyone who wants to land an internship. Highly recommended!”
—Katie Curcio, director, internship program, CBS News

About the Author
Lauren Berger is CEO of Intern Queen, Inc. (internqueen.com), an online internship destination and listing service that she founded after completing fifteen internships for the likes of MTV, FOX, and NBC during her college years. She was named one of BusinessWeek’s “America’s Best Young Entrepreneurs 25 and Under,” has been featured in the Wall Street Journal, New York Times, and Washington Post, and has appeared on CBS Sunday Morning, ABC News Now, and more. She speaks at campuses and professional groups across the country and lives in Toluca Lake, California.

Excerpt. © Reprinted by permission. All rights reserved.
Dear Reader
  

In college, I felt lost. I wanted information on internships but I felt that no one really cared. My friends and I weren’t on the same page when it came to the importance of internships. They weren’t ready to think about their future. My college’s career center didn’t have any internship opportunities for students until their junior or senior year. I always wished that someone or something existed to help me with the process. Where could I go to find internships and learn what to do once I landed one?

And so I taught myself. I created my own methods of finding internships, and, through trial and error, I learned to make the most of them. I finished college having completed multiple internships (fifteen, to be exact) and a friend jokingly referred to me as “the Intern Queen.” Near the end of my senior year, I decided that I would use the knowledge gained from my internship experiences to start a business—an online internship destination that would list available opportunities and educate students on how to make the most of them. I would call it www.internqueen.com.

Through my internships, I gained tons of insight about myself, the workplace, and my future. You don’t have to do this alone. Let me be the person to guide you on your internship journey. I will provide you with strategies and techniques to find and land great internships—something nobody shared with me.

The state of our economy calls for action. As young people, we must stand up and make things happen. If you are considering this book, or reading this introduction, you should be proud. It’s easy to sit around, do nothing, and wait for opportunities to come to you. The most valuable thing I learned from my fifteen internships was that I had the ability to make things happen. Obstacles motivate me; rejection motivates me. And I learned how to deal with obstacles and rejection over the course of my internship journey.

Yes, this is a book about internships—how to get an internship, make the most of it, and leverage it for your future. But personally, it means so much more. Ultimately these experiences carried me from where I was to where I wanted to be. They taught me that anything is possible.

Learning and educating yourself through real-world experience will help you reach your goals. You have two options—to continue reading and take control of your life right now or to put the book back on the shelf. This is your life. You have an opportunity. Let me be a resource for you. Start this book, put my tips to use, and I promise you’ll gain valuable experience unlike anything else.

I have squeezed every last bit of myself into this book. My passion for internships, helping young people, and inspiring my generation is like no other. And I promise that my energy is contagious. Enjoy my book—and your upcoming journey.
 
—Lauren Berger, the Intern Queen
 

Introduction
  
 
As a college freshman, I focused on everything except opportunity. My days consisted of binge-studying and social activities. I knew that big career decisions would command my attention in the not-so-distant future, but my focus was elsewhere. I didn’t have an answer to the infamous question, “What do you want to be when you grow up?” My parents and teachers would always say, “Lauren, get your act together and figure out what you want to do.” But no one provided an action plan that I could follow to move forward. I was always being told I had “lots of potential,” but I didn’t understand how to turn that into success.

So in 2002, when my mother called and said, “Get an internship,” my initial reaction was that I wasn’t interested. When I realized my mom wasn’t going to let up, I began to seriously consider internship opportunities. Ironically it was my lack of direction that led me into the career center to find more information.

Without rejection, I wouldn’t have developed the thick skin that I have today. In fact, my first internship experience began with rejection. I walked into the career center and eagerly announced, “My name is Lauren Berger, and I’d love an internship. My dream job is to work for Us Weekly magazine.” The two women from the career center stood there and stared at me. They said, “We’re sorry, Lauren, but you need to be a junior or senior to intern. There is one company in town called the Zimmerman Agency, but they only accept seniors. We have nothing for you.”

Looking back on that experience, I always think, what if I had listened to them? Would I be successful now? The word no ignited something inside of me. Somehow I found it challenging and wanted to prove them wrong. I became determined to land an opportunity and immediately went back to my dorm room to research the Zimmerman Agency and other public relations companies in town.

My first step was to visit their website to learn about their business, clients, and company history. The Zimmerman Agency website displayed no information about internship or career opportunities. I studied the website, making sure I was familiar with the company before I picked up the phone to cold-call.

“Hello, this is Lauren Berger calling. May I speak with your internship coordinator?” The internship coordinator (at the time), Autumn, took my call and requested that I send over a resume and cover letter. I researched how to create these materials online and put my extremely minimal experience into a professional format. My resume screamed “freshman,” with my only previous job experience being at the Limited Too and Red Lobster. Luckily I’d participated in several extracurricular activities during high school and had joined some campus groups at Florida State University. I accompanied my resume with a brief cover letter explaining that I was an underclassman but willing to put 150 percent into the position. I emailed my materials to Autumn the day after she requested them. She needed to know this internship was a priority, and I didn’t want her to forget our phone conversation. In the body of the email, I wrote the following short note:
 
Dear Autumn,
 
Great speaking with you. Per our conversation, my resume and cover letter are attached. I look forward to speaking with you further.
 
Best,
Lauren Berger
Florida State University
Phone: 555-555-5555
Email: lberger@gmail.com
 
My phone rang the next day, and I was called into the Zimmerman Agency for an interview. They wanted to know if I was available to come into the office the following day. At the beginning of your career, it’s important to do everything you can to make yourself available. So I made myself available on the day and at the time they requested. I immediately went out and purchased a plain black business suit that still hangs in my closet. I walked into the interview dressed for success and feeling excited but nervous. I sold myself to Autumn with my passion, energy, and excitement for the position—traits that should never be overlooked or discounted. She hired me on the spot. And just like that, I landed the internship at the Zimmerman Agency. This was the position my career center said I couldn’t get until I was a senior. Years later, when I asked Autumn why I was offered the internship she said, “You seemed unstoppable. There was a passion behind your eyes.” That still resonates with me today.

I experienced a dramatic change after getting that first internship. At the office, employees fascinated me with their drive, focus, and passion for their work. I felt challenged by the duties I was given and enjoyed learning about the industry, administrative tasks, and new projects.

What surprised me was how this internship distinguished me from my friends. I was no longer able to spend time the way I used to. I started using my free time to not only think about my goals but actually take the necessary steps to achieve them. The internship granted me a sense of direction. I developed a sense of urgency and focus on my career—something I’d never experienced in the past. I—not my parents, not my friends—was in control of my future. I learned that I could still go after what I wanted even when people told me no—and that was a powerful lesson. Through this first internship, my mindset changed—and this is what I call my “click moment.” And until I sat down to write this book, I’m not sure I fully understood the integral role that internships played in my life.

This book will take you on a journey through the entire internship process, showing you exactly how an internship can provide the tools to launch and better your career. In the first chapter, I will explain the significance of internships, explore current trends, and provide solutions for students having difficulty fitting internships into their schedule. Remember, the purpose of this book is to show you how to find, land, and make the most out of internship opportunities—both paid and unpaid. The first handful of chapters talk about how to find your dream internship, and the last few chapters discuss how to be the best intern ever. Make sure you comb through each section carefully so you don’t miss a single piece of advice!

Together we’ll go beneath the surface of an internship. I take you past the satirical depictions of interns and guide you directly to the core of internships, where you can transform your college careers. You will finish this book as a focused internship candidate, one who is confident in how to land an internship and who knows how to make the most of the experience. This process is about connecting the dots and identifying opportunities that have a positive long-term effect on your life.
 

Chapter 1
The Truth About Internships
 
 
No matter what the common perception of internships might be, they are, inarguably, the most valuable experience for today’s college student. And the statistics are there to back it up. In 2010, students with internships on their resume received a greater number of job offers than students without internships. Additionally, students with internship experience received higher salary offers for their first jobs than students without internships.1 The internship remains the only proven way to provide students with the entry-level job experience, training, and relationships necessary to better prepare them for their career path.

Perhaps the strongest argument for internships stems from those who started as interns and have gone on to be successful. I point you to the likes of Oprah Winfrey, who started as an intern for a local CBS affiliate in Nashville; award-winning journalist Brian Williams, who started as an intern for the Jimmy Carter administration; and fashion designer extraordinaire Betsy Johnson, who started as an intern for Mademoiselle magazine. Despite these facts, statistics, and examples, many students across America remain unconvinced and unwilling to consider internships. They don’t want to focus their attention on gaining the practical workplace experience usually needed to land a job after college. These students have not experienced their click moment.

I begin my internship presentations at universities by asking students to raise their hands if they’ve had an internship. Approximately 20 percent raise their hands. Those 20 percent are on the right track. The other 80 percent will be on the right track soon—they just need a bit of encouragement. But why does this happen? What is the disconnect between Gen Y and the concept of internships?

Many call this a generational issue, but I say it’s the difference between knowing and doing. I argue that students do know where they want to go and how they want their life to end up—at least in a general sense. What they do not know is how they are going to arrive at their chosen destination. People tend to focus on the end result and overlook the roadmap that shows students how to get from point A to point B. When I was younger, I was constantly asked, “What do you want to be when you grow up?” This question forced me to think about my career goals but failed to show me how I could achieve them. Students understand the importance of landing a job after college. I don’t doubt that. However, they often have a lack of guidance for the time in between.

I, too, ask students what they want to be when they grow up. The difference is that I follow up the question by asking how they are going to get there. How will you achieve your goal? What internship can you get to further your understanding of a specific industry?

Before we dive into the current internship space and explore internship trends, I want to explain why an internship is a necessary tool for one’s future. Below I’ve outlined five key components of an internship that are crucial to lifelong career success: hands-on education, networking, resume building, gaining references, and pursuit or elimination. To be clear, these five components apply to both paid and unpaid internships.
 

Hands-On Education

A hands-on education is something that can’t be achieved in the classroom. Your internship not only teaches you what goes on within a company but also provides you with the opportunity to execute and perform these tasks while under the proper mentorship or supervision. As an intern, you handle administrative tasks, sit in on meetings, and develop a clear understanding of how executives do what they do. You will make mistakes because you are learning. In fact, you are expected to make mistakes. These mistakes help prepare you to excel postcollege, when you are on the company’s dime. This knowledge and practice will place you above your competition and ahead of the crowd for job interviews. Mary Mahoney, assistant director of Career Services at the University of Tennessee says, “If you were an employer, who would you rather hire: the student with no previous experience or the student who’s had intense training and experience in your field and is familiar with your processes, software, and materials?”2

Remember, according to a 2010 Student Survey conducted by the National Association of Colleges and Employers, 51 percent of students have had internships by the time they graduate from college.3 It would be disappointing to miss out on a job postcollege because the person you are up against had had an internship and you hadn’t.
 

Networking

As an intern, your job is to meet all the people in the office and give them a reason to remember you. Potential contacts hear about job openings within their personal and professional networks, and you must be able to tap into those networks as an intern. Your ability to keep in touch with and nurture these contacts will be crucial to your long-term career goals. Do you know how I landed my first job out of college at Creative Artists Agency, the largest talent agency in the world? I called up a contact that I met at my FOX internship and asked him to put in a call for me. One week after moving to Los Angeles, I lined up an interview and landed the job. In chapters 8 and 9, I’ll provide tons of networking tips to ensure you are able to properly leverage your new contacts.

Most helpful customer reviews

16 of 17 people found the following review helpful.
Only bought it for a class
By Timothy B. Elliott
I wasn't a fan of this book. It has a lot of good ideas in it, don't get me wrong. Personally i just didn't like the book because it seemed to be more about the "Intern Queen" trying to sell her own brand and seemed show-offish. She talked about herself and her twitter stuff too much. I found it overbearing at some points in the book. The book does give a lot of useful tips, but most are common sense. The chapters were fairly interesting and the book will be useful if you are new to the job market and will help you with things you may not have thought about already. If your not fresh out of High School, this book offers very little as you have most likely experienced everything you will need for an interview and job.

0 of 0 people found the following review helpful.
Amazing book!!
By Bailey Thomas
This book is a MUST READ for anyone in college! I recently bought the book after getting an internship through Intern Queen, and have read it and gone back through it several times! It is so helpful having a guide that has assisted me in building my resume, writing a custom cover letter, and making valuable business connections. I now know the importance of getting multiple internships throughout my college career and how to make the most of them! Lauren is for sure the Intern Queen :)

0 of 0 people found the following review helpful.
Though this is directed toward college students, we used ...
By Sherri E. Goodall
Though this is directed toward college students, we used this book as part of a training for high school juniors and seniors. It was well received and written to include things that are relevant to the generation--such as use of social media, what not to wear, and explaining the "value" of an unpaid job.

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Minggu, 19 Desember 2010

[T971.Ebook] Download Scuderia Filipinetti, by Ed Heuvink

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Scuderia Filipinetti, by Ed Heuvink

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Scuderia Filipinetti, by Ed Heuvink

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Scuderia Filipinetti, by Ed Heuvink

This book describes the story of the Filipinetti Team, a legendary figure of the 60s and 70s. Based in Geneva, it took part in numerous sports car championships. The Filipinetti Team used various Ferraris, thanks to its privileged relationship with the Commendatore himself. The book includes various anecdotes and depicts the golden age of motor racing.

  • Sales Rank: #3871820 in Books
  • Published on: 2003-10-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 1.24" w x 9.50" l,
  • Binding: Hardcover
  • 317 pages

About the Author
Ed Heuvink is a Dutch historian, well known in the automobile world. As a personal friend of the Filipinetti family, he wanted to make sure that the book would be geniune.

Most helpful customer reviews

2 of 2 people found the following review helpful.
A little bit disappointing
By Motorsportfan
I bought this book because it is about a very interesting subject of the 60s motor racing scene. It shows an attractive layout and contains lots of rare pictures not to be found elsewhere which makes the purchase worthwhile. But the information is a little bit disappointing. There is few more than a chronological description of the races which the Scuderia attended and the cars and the drivers. These facts you can find elsewhere. The book contains hardly background information which cannot be found in other sources. In addition there are more but a few errors about the facts. After all: My English isn't perfect but the author's isn't either.

As a whole considering the price a little bit disappointing and no more than 3 stars.

2 of 3 people found the following review helpful.
Thank you Ed, to tell a true and magnificent story....!
By Phil Henny
The Scuderia Filipinetti fantastic story happend in probably the best era of car racing...the sixties. The only ecurie to enter (sometimes in the same event)cars from the three big rivals, Ferrari, Ford and Porsche! Ed Heuvink take you with extreme details into the cars, the races and the drivers of that unique Swiss racing team. I was very lucky to be a mechanic at Le Mans in 1966, on the Scuderia Ford GT40. Those were magic years that I will never forget. Phil Henny

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Sabtu, 18 Desember 2010

[W999.Ebook] Free Ebook The Advertising Concept Book: Think Now, Design Later (Third), by Pete Barry

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The Advertising Concept Book: Think Now, Design Later (Third), by Pete Barry

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition

In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns―in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition―also reinforce the book’s core lesson: that a great idea will last forever.

450+ Illustrations

  • Sales Rank: #50414 in Books
  • Published on: 2016-07-26
  • Released on: 2016-07-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 1.30" w x 8.00" l, .0 pounds
  • Binding: Paperback
  • 296 pages

Review
You won’t find this much content and design analysis and detail in one volume anywhere else. . . . Each page is a visual treat. — CM/Content Marketing Institute

From the Publisher
An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

About the Author
Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.

Most helpful customer reviews

34 of 38 people found the following review helpful.
Looks great
By Book Lover
The point of this book is that the concept is king. Focus on great ideas, and only then should you focus on crafting them with whatever tools you need - PhotoShop, InDesign, and so on. To illustrate (excuse the pun) the point, every single ad in the book has been done as a pencil sketch (or comp, or scamp, or rough, depending on your preferred terminology). These sketches alone are beautifully done. They cover many of the most famous ads of all time, and they do make their point well: the great ideas shine through.

The book is broken up into expected sections: Print, TV, Taglines, Strategy and Ideas, Integrated, and so on. There is detailed coverage of different types of strategy, a series of `tools' to help generate ideas, and lots and lots of examples - including some (often very good) from Barry's own students. The author makes some very good distinctions. For example, many advertising teachers insist that students avoid puns. Barry draws the distinction between various types of headline that use bad puns and other headlines - many of them classic ads - that use strong double-meanings. As I think George Felton says in his great book (Advertising: Concept and Copy), "It's got to cut both ways" - in other words, both meanings need to work. Anyway, it's a worthwhile discussion.

Barry clearly has a lot of experience both in agencies and in teaching. Sometimes he over-explains the point, but I actually don't mind this because at least it means it's well understood.

There's a lot that you'd find in other good advertising books, like "Hey Whipple" and "Advertising: Concept and Copy" but there's enough new material to make it worth adding to your library. I've been getting an enormous amount from it already.

10 of 10 people found the following review helpful.
A must for any ad student
By Fitz
This covers it all, in a way I've never seen before. As a graduate of one of the world's best graduate programs for advertising, I couldn't help but notice a good piece of my education could have been skipped if I'd read this earlier. It's my bible; I still reference it though I work at a top agency in NYC. Gold.

8 of 8 people found the following review helpful.
So much to learn
By Esther
This the the advertising bible. If all advertising followed what is written in this book, it would be a better place with less "IN YOUR FACE" advertising. It would create a world of more thought provoking and relationship based branding influence.

It reminds you that advertising starts at the concept and is an art that you have to slowly build and perfect.
Thank you Pete, I see my job in a different light.

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Senin, 06 Desember 2010

[T401.Ebook] PDF Download Jenney's First Year Latin, by Charles Jenney Jr., Eric C. Baade, Thomas K. Burgess

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Jenney's First Year Latin, by Charles Jenney Jr., Eric C. Baade, Thomas K. Burgess

Praised by teachers for many years, this format is now easier to manage.  Passages are carefully controlled to use only vocabulary and syntax already taught and tested.  Reading-skills instruction and translation help prepare students for second-year Latin. Twenty lessons formerly in Level I are now at the beginning of Level II, thereby providing better overall pacing. 

  • Sales Rank: #222874 in Books
  • Published on: 1990
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.38" h x 1.15" w x 7.82" l, 2.35 pounds
  • Binding: Hardcover
  • 579 pages

Language Notes
Text: English, Latin

Most helpful customer reviews

4 of 10 people found the following review helpful.
A great Latin textbook
By A. Delgado
I have used this textbook when I was taking the first two courses of Latin in my undergraduate career in college. I can fairly say that this textbook has greatly regaled me with my Latin studies with how the book has been structured with five sections. The five sections are as follows: Forms (the way words are spelled), Syntax (how words are used in sentences), Vocabulary (a list of vocabulary), Practice (exercises to put what you learned to a good use), and last but not least, Reading (where you have the chance to translate a short passage/story). This structure enables the reader/student to easily build on what they have learned. The Reading section is where reader/student can understand much of the Latin language of how to read/interpret and how to write in Latin. Latin is a heavy inflected language with 5 declensions and 4 conjugations. There are a lot of endings to internalize in your memory but fortunately, the book makes it a lot easier to understand the inflections by giving a lot of examples and how it is displayed in tables along with fonts and whatnot. If you have purchased a workbook along with this book such as this one First Year Latin Workbook, you will get the most out of Latin by being able to have access to a wide variety of exercises. I have read the new popular kind of Latin textbooks such as Wheelock's Latin Wheelock's Latin (Wheelock's Latin), but I don't like their format/structure as it is not as appealing as the Jenney's First Year Latin textbook with the fact that I am a visual learner. So with the reasons stated above, that's why I think you should purchase the book if you want to be able to enjoy learning Latin and be serious about it as well.

6 of 6 people found the following review helpful.
Best possible introduction to Latin
By Dawn Helene
The basics, presented in a logical, easy-to-follow fashion. Do all the exercises and you can't fail to learn the language. Pair it with the matching workbook, and you'll be even more solid. Have fun!

86 of 89 people found the following review helpful.
a dissenting voice
By A Customer
I have taught beginning Latin from several texts--Ecce Romani, the Oxford Latin Course, the 1990 edition of Jenney's Latin featured here, as well as the older (1979 and earlier) editions of Jenney's Latin. I can say with all confidence and experience that the newer edition (1990) fails in many areas of instruction. In an attempt to modernize itself, the Jenney series lost much of what made earlier editions great, namely its clarity and focused, appropriately challenging readings.
In this 1990 edition, the readings have been changed and often lengthened--no doubt in an attempt to guise itself as a quasi-reading method text. Unfortunately, the new readings rarely adequately enforce the grammar taught in the unit, and offer instead syntactical oddities that only baffle and frustrate even the most earnest students. The book does a good job of including photos of real antiquities, but does so often without context and in excessive detail. As thrilling as it must be for for the average high school freshman to learn the difference between statumen, rudus, and pavimentum (p. 251), it might interest him/her more to spend more time on the cultural/historical context of Roman roads (i.e., their *application*). Such details about the roads' layers would be unknown to many non-specialist Ph.Ds. We wish to emphasize LEARNING, but we want also to emphasize the thematic application of knowledge--not merely the acquisition of facts without context.
Indeed, students might LEARN Latin better if presented with a concise, yet still challenging, version of the Aeneas story (as in earlier editions), gaining confidence as they reinforce their abilities to READ Latin and are introduced to cultural topics.
Again, I have used earlier editions (1979 and previous) of the Jenney text and found them to be much more enjoyable for both teacher and student. They are no less challenging, but leave off much of the junk that many who praise the 1990 edition frequently decry in other textbooks. I would wholeheartedly recommend looking at these versions if you are considering changing texts. Consider also Ecce Romani and Oxford Latin, which are not without fault, but whose approach is consistent with their philosophy.

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Jumat, 03 Desember 2010

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Cultural Anthropology An Applied Perspective Eigth Edition (International Edition)

  • Sales Rank: #1774771 in Books
  • Published on: 2010
  • Binding: Paperback
  • 460 pages

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