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One Plus One Equals Three: A Masterclass in Creative Thinking, by Dave Trott
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How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention. Praise for Creative Mischief 'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty 'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)
- Sales Rank: #639081 in Books
- Published on: 2015-06-04
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x 22.00" w x 5.00" l, .75 pounds
- Binding: Hardcover
- 256 pages
Review
""If only Dave had written this book thirty years ago it would have made my career a lot easier." Sir John Hegarty, Bartle Bogle Hegarty, on "Creative Mischief"
""Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class." Robin Wight, Engine Group founder, on "Creative Mischief"
About the Author
Dave Trott is the author of Creative Mischief and Predatory Thinking. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency Gold Greenlees Trott was voted Agency Of The Year by Campaign Magazine, and Most Creative Agency In The World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Highly recommended
By Johnny
Dave Trott is one of my new favorite writers. His three page stories are both educational and extremely informative. This is one of the few books that I've read in under 2 days.
0 of 0 people found the following review helpful.
Must read
By Kate Smith
Dave Trott's usual brilliant story telling and incisive thinking. Cuts through the usual blah blah on how to think creatively like Patton's Third Army through Europe
0 of 0 people found the following review helpful.
Excellent book!
By molek
really fun, good insight, good turnaround thinking.
this can be change the way you think about marketing communication in the new ways.
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